Our CMD, late Mr Vijay Gupta left for his heavenly abode on 4th Feb, 2009. He was born on August 28th 1952 in a business family. He started his professional career at a young age in his family run company known as Eldee Wire Ropes Ltd. During these years, being on the manufacturing side he became an expert in all the products of steel that he deals in today. He then branched out on his own at the age of 24 into Trading of Steel. Since then there has been no looking back.

He has dealt in almost every product of steel in the construction area with some of the largest and best-known names in the field. He was representing Cotia S.A, Brazil for import of Pig Iron into India from 1988 to 1994. At that time, in partnership with the Alcari S.A.Switzerland (A Hinduja group Co) he had set the record for importing the largest consignment of Pig Iron in the country.

In 1992, he started representing the Aristrain Group of Co’s Spain to market their Long Products of Steel in the Indian market on an exclusive basis and In 1997, he got into Power Generation through Renewable Energy i.e.: through Wind Mills He set a precedent by setting up the project in a record time of 67 days spread over 60 acre’s of land in Tamil Nadu on a complete turnkey basis, using German Technology. The Plant operates at one of the highest efficiencies not only in the state but also in the country. This project has become a role model for many a players in the Industry.

Due to his persuasive nature and his knack to make the most out of the minimum, he was apponted as the Co-Chairman of The Indian Wind Power Association (IWPA) for eight years and he was the Co-Chairman of the Indian Merchant Chambers- Power Committee for two terms.

The Board Of Directors has appointed Mrs Suman Gupta as the Chairperson of the company on 4th Feb, 2009. She has been at the helm of affairs of the company since incorporation.

Since taking on the Chairmanship, she has been actively involved in the daily functioning of Ushdev. She looks after various processes and has been a major contributor in the strategic positioning of the company.